January 23, 2008 (Forbes.com)
123 REFILLS ANNOUNCES NEW FRANCHISE PROGRAM

FOR IMMEDIATE RELEASE
For additional information, contact:
Dr. Dimitris Constantinou
123 Refills Inc.
4981 Irwindale Ave, Suite 200
Irwindale, CA, 91706
Phone 877-5000-INK
eMail: dimitris@123refills.com



Read press release at Forbes.com
LOS ANGELES, Jan. 23 /PRNewswire/ -- 123 Refills Inc., a worldwide leading remanufacturer and retailer of ink/toner cartridges, announced the launch of a new program to sell franchises in North America. The retail store franchise will offer aftermarket ink and toner cartridges, refill services and other imaging consumables at substantial savings to the consumer in an eco-friendly way.

"We've been developing our set of specialized services for our franchise operation over the past several years," said Dr. Dimitris Constantinou, founder and CEO of 123 Refills Inc., who left the medical profession to make 123 Refills the leader it is today. "We've successfully launched a franchise operation in Europe, and we're now ready for our expansion into North America."

123 Refills started out in 2002, and quickly grew to be a leading brand in the industry. With an impressive team of industry, marketing and management experts, and an extensive supply chain network, the foundations of 123 Refills make for one of the most vertically integrated companies in the industry. The 123 Refills brand has significantly contributed to the rapid growth of this market by selling over a million cartridges and refills through its worldwide network, and successfully franchising its retail store program over 20 times worldwide.
"The on-going success of 123 Refills Inc. is due to our focus on offering superior quality products and substantial savings through a unique marketing approach. However it's our commitment to world-class customer service that further sets us apart in the consumer's mind," states Lolla Elkobaitry, President of 123 Refills Inc.

The program, developed with the help of iFranchise Group and DLA-Piper, will initially be rolled out in CA. "The 123 Refills concept could easily expand nationally right away," according to Mark Siebert, CEO of the iFranchise Group. "But the main goal of 123 Refills is to ensure the success of the franchisee -- and so they are taking a more conservative approach to expansion initially."

Siebert believes this is a solid franchise program, one of the many he's seen in over 20 years of franchise consulting. "Not only does this program capitalize on the superior health of the ink and toner industry, but it has the support of an established organization behind it," he said