July 16, 2009 (Middle East Franchise News)
123 REFILLS ANNOUNCES EXPANSION INTO KINGDOM OF SAUDI ARABIA

(Riyadh - Saudi Arabia) - 123 Refills, a well established ink and toner cartridge refill franchise concept, has announced its first expansion plans for the Arabian Peninsula. The company has announced that it has awarded the Master franchise rights for the Kingdom of Saudi Arabia (KSA) to Saleh Abdulrahman Aloula, of the Saudi Refills Trading Company (Riyadh, Saudi Arabia).

KSA has an estimated population of 27 million, and is the largest country of the Arabian Peninsula. By the end of 2009, the company plans for the first store to be in operation, with expansion plans for another 10 stores within the first 2 years.

With years of successful experience in commercial and financial operational strategies and logistics, Saleh joins the 123 Refills world team with a wealth of knowledge and experience to service and support future franchisees.

The 123 Refills brand has proven the existence of a growing market by driving millions of visitors to its website, sold over a million cartridges and refills through its network, and successfully franchised its retail store operation over the last 4 years.

"We have the right products, services, infrastructure and philosophy to sustain our growth," asserts Andrew Constantinou, director of European operations. "In July 2008 we announced our interest in pursuing the Middle East market with the MEFRANCHISING Group, and in the span of the last year we have carefully evaluated all options to ensure that we partner with a very strong master franchisor, which we believe we have now found in Mr. Aloula and the Saudi Refills Trading Company. While our breakthrough into Saudi Arabia marks the beginning of our expansion efforts into the Middle East, we look forward to fulfilling more company goals in the region".